Note that suspends != cancelled and it’s just the “Pro”, with a cheaper model allegedly in the works.
We’ll see where a cheaper model lands in terms of price, but it’s very clear now that $3500+ isn’t really the price range where most people buy something out of curiosity. Because let’s face it: the Vision (Pro) still lacks a “killer app” for the masses.
That’s the important bit that everybody is missing:
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model
Clicking through to the paywalled article, the headlines reads as follows:
Apple Suspends Work on Next Vision Pro, Focused on Releasing Cheaper Model in Late 2025.
I am as unoptimistic on the future of VR as everybody else here, but can we please leave the nuance in? Apple are not turning the key on VR, at least not yet, they are simply doing the predicable thing that everybody said their would: Release a VR headset that isn’t targeted at developers only.
Note that suspends != cancelled and it’s just the “Pro”, with a cheaper model allegedly in the works.
We’ll see where a cheaper model lands in terms of price, but it’s very clear now that $3500+ isn’t really the price range where most people buy something out of curiosity. Because let’s face it: the Vision (Pro) still lacks a “killer app” for the masses.
That’s the important bit that everybody is missing:
Clicking through to the paywalled article, the headlines reads as follows:
I am as unoptimistic on the future of VR as everybody else here, but can we please leave the nuance in? Apple are not turning the key on VR, at least not yet, they are simply doing the predicable thing that everybody said their would: Release a VR headset that isn’t targeted at developers only.