Matrix is going Freemium and WhatsApp is adding ads, which is sparking the annual “time to leave [app]” threads.
Users don’t care that much about privacy, but they do care about enshittification, so XMPP not being built for it shouldn’t be a problem.
Meanwhile, I’ve heard for years that XMPP has solved a lot of the problems that lead more popular apps to fail.
Is it really just a marketing/UX/UI problem?
If XMPP had a killer app with all the features that Signal/Whatsapp/Telegram has, would it have as many users?
If not, why does it keep getting out-adopted by new apps and protocols?
Matrix isn’t going freemium, the matrix.org server is to pay for all the hosting costs. But there are tons of other servers to choose from.
I’m a techy person with my own home server and lots of self hosted services, and I’m still not sure how to set up XMPP and figure out which servers and which clients all support which features, and which of the various encryption methods to pick from.
Matrix was easier to set up and I ran one for awhile, because at least it’s not as crazy fragmented.