“It is my opinion that the SUV or, as it is sometimes referred to, Large Engine Vehicle, which does so well in the United States, will be a wonderful addition to the various product lines within Vietnam”
Source: https://truthsocial.com/@realDonaldTrump/posts/114784170652465525
Literally banh mis and other Vietnamese basically street food, pho, stuff like that, is why McDonalds didn’t take off.
Vietnam has some truly tasty and cost effective cuisine, and McDonalds was largely only eaten by corpo types just as a flex of how much money they have.
Its less nutritious, less tasty, and more expensive than what the Vietnamese have been eating for 100s, 1000s of years.
From what I understand, it’s all pretty cheap too. So the profit margins for McDs were probably thinner.
Last time I read a breakdown report on it, yeah, it was something in the range of…
A typical street vendor banh mi has more actual like weight of food in a sandwich than a McD borgor, and the McD borgor is also between 2x to 4x as expensive, depending on exactly where you are in Vietnam.
Also, lol, the vastly most profitable part of a McD meal is the soda, and then fries.
Like a drink that costs you $3.00 at McDonalds costs them fractions of a penny.
And… HFCS soda just has not worked too well in any Asian markets, basically.
Thats how you end up with like, Diet Cucumber Coca Cola in Japan, lol, a lot of Asia already also has a lot of great drinks, such as boba tea… and just actual tea, etc.