Brand doesn’t matter afaik.
They are simple metal parts so they’ll last forever, unlike the plastic ones.
The rubber seals and o-rings are standard parts that can be easily sourced and replaced.
Grease can help seal them, however it also attracts dirt so not ideal.
We have a hose from the “Flexzilla” brand. I’m not sure if it was any amazing deal or anything, and we haven’t used it heavily I guess, but it has lasted four seasons with only sun-bleaching to show. Traditional garden hoses never lasted that long for us.