If there’s one thing my armchair sociologist ass can add on, is that the right tends to have the advantage in battles of charisma, as people like them more and want to believe they are right. It’s “cool” to be a chud and chuds are “safe edgy” so they win over some disillusioned people as well who are too cowardly to face the truth.

Humans are generally more shame-based rather than guilt-based and as such, really want to be seen as the normal people, or at least in the good graces of the current “cool kids” so to speak. I don’t say this is a sneering way, but moreso describing the overton window and how the right wins. It’s why visibility, numbers, and language work for getting shit done. You can know we’re doing something right if someone says “treathog” on Twitter, for example.

Where this leads us is that chuds bank on aphorisms and vibes for this reason. We can be right on literally everything, but the right tells everyone everything they WANT to be true. We are the actual redpill and no one has the guts to admit that. (If it were up to me, we should turn the sunglasses into our dogwhistle to reference They Live, but I digress.)

TL;DR: Check out the alt right playbook’s video on Mainstreaming. This explains everything better than I can.

EDIT: tried to make a coherent thought out of my spitballing.