Holy F, what a smooth brain move. They had an IP with incredible goodwill that would have been printing money forever (think about DLCs and merchandise, maybe even a TV series), and they chose to destroy all that to increase the active PSN account numbers by <1%. Which doesn’t even have a direct financial benefit, just something they can peacock in their quarterly reports, trying to boost the stock price.
Adding all those helldiver’s players into the “Sony account to PlayStation now subscription service” sales funnel is the financial goal here, likely along with selling any data they collect about you to any bidder.
This does make Sony money, but it likely doesn’t make them more than an indie becoming the 7th most successful game this year, but here we are anyway.
Holy F, what a smooth brain move. They had an IP with incredible goodwill that would have been printing money forever (think about DLCs and merchandise, maybe even a TV series), and they chose to destroy all that to increase the active PSN account numbers by <1%. Which doesn’t even have a direct financial benefit, just something they can peacock in their quarterly reports, trying to boost the stock price.
Adding all those helldiver’s players into the “Sony account to PlayStation now subscription service” sales funnel is the financial goal here, likely along with selling any data they collect about you to any bidder.
This does make Sony money, but it likely doesn’t make them more than an indie becoming the 7th most successful game this year, but here we are anyway.