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Cake day: March 30th, 2025

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  • I’m taking mostly about CPC, yes.

    But you put all this long-term content marketing on sites that have massive traffic… which they have bexouse they are free. And they are free becouse they are financed by CPC ads. Would they be worth it behind the paywall reaching 1/1000th of the audience? Burst of the PPC bubble will take town a lot of placements with it.

    Also, also I would be very cautious about studies proving the long-term efficiency of contend advertising, since those studies are inherently hard to design. Often.wjat you are measuring is basicly brand recognition, which grow over time by the virtue of running your business.

    As for now there is somewhat meaningful body of evidence that advertising works well in early stagas. Your potential clients exist somewhere, and you need to inform them that you exists. Money well spent.

    But once you cross that threshold… all sugest that Coca-Cola and oreo are loosing money on every dolar spent on advertising… we knew it before, and Digital Marketing was promosed to be the solution thanks to advenced tracking and analytic. It’s not. It’s just as ineffective, and it’s getting worse every year.






  • But that’s just inconsistent with the state of of current scientific knowledge.

    Being poor makes you less likely to make a long term decision, not the other way around. In societies where income varies from season to season, you literally have less smokers when the money situation is good and more when the situation is bad. Long story short fighting for survival is extremely cognitively tasking. Thinking and planing is, literally, harder if you burned those resources on “what to put on the table… today”, problems.




  • You are describing Google Ads right now. Algorithms are better and better in reaching to poeple that are already on the purchase patch. It’s like giving a restaurant flayers to people that are waiting for a weiter to show them a table.

    Aren’t our ads amazing? Look, almost everyone who saw them made the purchase!

    Analytics that ignores Goodharts law ruin everything. Movies, HR, Marketing (not much to ruin left, but you get the point), performancet review, recommendations…











  • Ok. Let’s take a step back

    You have companies in Poland. Let’s call them A, B and C.

    And we have company D in USA.

    One of those A,B,C is a “child” of company D. Other two simply do business with company D.

    Company D in they finacial statmet - that is a 3rd party statment that you have no rights to audit in any way, in some cases it want even be avaible to you - claim that they earned $10M from each A, B and C. (This is the “hearsay” becouse it’s an information form outside your bouble of control. You have no way of verifying it. US gov have, but they are 3rd party to you and company A, B and C)

    A, B, and C each in their tax reports created for you claim that those $10M is their cost.

    In case of one you say “no, it’s not your cost, it’s your profit”.

    What specific difference between A, B, C makes you say that? One is similarly named to D? It won’t be, by next tax year. All all registered in Poland. All have polish board. All spand money at company D. What’s the difference? What parameter would you choose to tax one of those but not the other?