

It is not a particularly inventive thing. Kadayif is widely used in various desserts in Middle-east and it is often serviced with pistachios. It is more Levantine than Gulf dessert, that’s why pistachios are used since pistachios grow in the area and are used commonly in and on desserts. That chocolate is just a slopified version of kadayif and is alike many of the other chocolates with filling where some sort of mush is covered by chocolate, none of which I particularly like.
Reason why it got so popular is because social media hype, obviously. Dubai is an artificial city sustained by the wealthy and influencers marketing it on social media so it proliferated quickly that city is directly connected to social media hype and glamour culture.


An entire wikipedia article for butter on bread. I guess they will add it on UNESCO as German heritage soon too to keep the count of those equal between Germany and France and somehow either greater than India and Middle-east combined.