It is a general purpose platform: it has personal posting, business listings, messaging, groups, communities, photos, news, clip format video, live streaming, p2p sales, business sales, event coordination and advertising, payment processing and cash sharing, games…
Most other platforms do one or several of those things much better than FB, but FB is good enough for lots of people. It’s a one stop shop, and it does a fair job at cross pollinating the various aspects of its platform. It has enough stuff to keep to keep users engaged even if their interest wanes from one or more particular platform components.
Most other platforms do one or several of those things much better than FB, but FB is good enough for lots of people. It’s a one stop shop, and it does a fair job at cross pollinating the various aspects of its platform. It has enough stuff to keep to keep users engaged even if their interest wanes from one or more particular platform components.