I’m not sure whether it makes sense trying to discuss with you but let’s try…

You couldn’t know how much traffic you saved because you didn’t load the ad. The ad could be 1KB, 1MB or 1GB, but because you didn’t load it you wouldn’t know it’s size. Without knowing it’s size, you wouldn’t be able to calculate the savings.

As mentioned somewhere is in the thread you would have to directly compare two machines visiting the same pages and even then it’s probably only approximate because both machines might get served different ads.

Someone should get the ArchiveTeam onto it (if they aren’t already)