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Joined 1 year ago
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Cake day: June 30th, 2023

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  • When they initially created the Michelin guide (more a booklet), they gave it away for free to garages, automotive shops, and filling stations as promotional material. Unnfortunately because it was free, the employees were using it to prop up things, just left them laying around and generally didn’t use it as a promotional device. Once Michenlin started charging for the guide, drivers started looking more closely and started using the guides increasely for trips