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It’s odd because Donkey Kong is $69.99 and the MK console bundle gets you $30 off. My guess is that they are pushing the MK bundle hard because $450 is probably close to break even or loss leader for them. And going $530 was too high for the sticker price. Those that buy later will likely also get MK outside the bundle and then they are in the green. I bet the MK attach rate is going to be insane.
I also think the $10 more for physical versions is solely to push consumers to digital only. Also it frames the $80 price point as being “$10 cheaper” rather than “$10 more than normal”
It’s odd because Donkey Kong is $69.99 and the MK console bundle gets you $30 off. My guess is that they are pushing the MK bundle hard because $450 is probably close to break even or loss leader for them. And going $530 was too high for the sticker price. Those that buy later will likely also get MK outside the bundle and then they are in the green. I bet the MK attach rate is going to be insane.
I also think the $10 more for physical versions is solely to push consumers to digital only. Also it frames the $80 price point as being “$10 cheaper” rather than “$10 more than normal”