silence7@slrpnk.netM to Climate - truthful information about climate, related activism and politics.@slrpnk.netEnglish · 2 months agoA New Hotel Says It’s ‘Carbon Positive.’ Is That Hype or Reality?www.nytimes.comexternal-linkmessage-square9fedilinkarrow-up124arrow-down10
arrow-up124arrow-down1external-linkA New Hotel Says It’s ‘Carbon Positive.’ Is That Hype or Reality?www.nytimes.comsilence7@slrpnk.netM to Climate - truthful information about climate, related activism and politics.@slrpnk.netEnglish · 2 months agomessage-square9fedilink
minus-squaresilence7@slrpnk.netOPMlinkfedilinkarrow-up9·2 months agoIt’s a neologism, rather like “inflammible” because “negative” is an awful word to use for marketing.
minus-squarecybersin@lemm.eelinkfedilinkarrow-up13·2 months agoI’d say confusing people into thinking the opposite by changing the meaning of fairly established terms is also awful marketing. They should just use a different word. There are plenty.
minus-squareHamartiogonic@sopuli.xyzlinkfedilinkarrow-up2·2 months agoDid you know, these new gasoline engines are also “carbon positive”. The more you drive, the more carbon you deposit into the atmosphere! Everybody wins!
It’s a neologism, rather like “inflammible” because “negative” is an awful word to use for marketing.
I’d say confusing people into thinking the opposite by changing the meaning of fairly established terms is also awful marketing.
They should just use a different word. There are plenty.
Did you know, these new gasoline engines are also “carbon positive”. The more you drive, the more carbon you deposit into the atmosphere! Everybody wins!