Americans Wrongly Think Plant-Based Diets Are More Expensive, Survey Finds - vegconomist - the vegan business magazine
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A recent survey by the Physicians Committee for Responsible Medicine and Morning Consult found that a majority of US adults incorrectly believe that a

A recent survey by the Physicians Committee for Responsible Medicine and Morning Consult found that a majority of US adults incorrectly believe that a plant-based diet is more expensive than one that includes meat and dairy.

The survey, which polled 2,206 US adults between June 10 and June 12, 2025, revealed that more than 60% of respondents share this view. Baby Boomers were the most likely to think that plant-based eating is significantly more expensive, with 67% of them believing plant-based foods cost somewhat or much more than a typical Standard American Diet.

  • dumnezero@piefed.socialEnglish
    15·
    2 days ago

    It’s called capitalism. Specifically, it’s how market price is set.

    https://www.investopedia.com/terms/m/market-price.asp

    Consumer surplus is the difference between the highest price consumers are willing to pay for a product and the actual price they pay, or the market price.

    Economic surplus is comprised of two related quantities: consumer surplus and producer surplus. Producer surplus is profit: It is the amount over cost that a producer obtains by selling at the market price, provided that the market price is higher than the minimum that they would be willing to sell for.

    People care way too little now about who sets prices.

    Those black bean burgers are sold under a strategy of “luxury pricing” or “premium pricing” or “value based pricing”. Which is basically: “how much are you willing to pay?” https://www.investopedia.com/terms/v/valuebasedpricing.asp

    Value-based pricing is a strategy of setting prices primarily based on a consumer’s perceived value of a product or service. Value-based pricing is customer-focused, meaning companies base their pricing on how much the customer believes a product is worth.

    Value-based pricing is different from cost-plus pricing, which factors the costs of production into the pricing calculation. Companies that offer unique or highly valuable features or services are better positioned to take advantage of the value-based pricing model than companies that chiefly sell commoditized items.

    A lot of people live with the deeply wrong belief that prices are set based on the cost of production plus some % added on top to make a profit.