• ampersandrew@lemmy.world
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    20 hours ago

    They paid Rockstar hundreds of millions for GTA V. Of course it’s unsustainable.

    I wouldn’t be so sure. Best estimates for their subscribers are north of 25M and as high as 35M. The $1 subscribers have dried up by now, but even if we assume an average of $10/month/user, in the current world where there’s a $20 tier with the really juicy stuff, that’s at least a quarter of a billion dollars per month in revenue. Now that’s revenue, not profit, but those several hundred million dollar deals also died down, as well as their willingness to license outside content anywhere near as much as they used to, which they can feasibly afford to do because they’ve built up a portfolio of games that they own in perpetuity, not unlike what Netflix did.