Something strange is happening in Japan—not with its politics or its technology, but with its spirit. Quietly and without fanfare, the country appears to be opting out of the global race for growth. Its economy is stagnant, its birth rate declining,...
UTM tracking are basicly just used to know the origin of the link, however they do not store personal data in it at all. So Google does not know, if I or you shared that link.
The tracking mainly works by just having Google Analytics in pretty much every website and Google reading out browser fingerprints.
“[…] used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics’ predecessor Urchin […]” —Wikipedia
UTM tracking are basicly just used to know the origin of the link, however they do not store personal data in it at all. So Google does not know, if I or you shared that link.
The tracking mainly works by just having Google Analytics in pretty much every website and Google reading out browser fingerprints.
Until yesterday, I knew some stuff about tracking (mainly that my ad-blocker was taking care of it), but never heard about the UTM one.
From the articles I read since, it’s this UTM tracking for dummies that clarified things for me, and I think it cofirms what you say.
“[…] used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics’ predecessor Urchin […]” —Wikipedia
Screw marketing.