Big tech never had net-zero goals. They had PR campaigns, and they no longer have to pretend they care, because AI is the potential payday they’re putting all their effort into making a reality.
If it weren’t for regulation and financial incentives from governments, they wouldn’t have done almost any of what little they have.
I dont think AI has much to do with them dropping the greenwashing, it’s kissing the ring to Trump. If Harris had won they would still be going just as hard on AI but trying harder to keep the green messaging going.
Big tech never had net-zero goals. They had PR campaigns, and they no longer have to pretend they care, because AI is the potential payday they’re putting all their effort into making a reality.
If it weren’t for regulation and financial incentives from governments, they wouldn’t have done almost any of what little they have.
I dont think AI has much to do with them dropping the greenwashing, it’s kissing the ring to Trump. If Harris had won they would still be going just as hard on AI but trying harder to keep the green messaging going.