That chart is evil. First two ticks represent 5 years. Ticks 2-3 represent 2 years. The last two ticks represent 2 1/2-3 years!
Also, what’s so magical about 2014 that it deserves to be the baseline? I’d love to see this extended back to, oh, 2006 or so. Sometime before the Great Recession.
Finally, what about shrinkflation? I used to order from Panera on a regular basis, but during the pandemic, it seemed like their sandwiches shrank a little bit more between every order. At this point, I don’t think it’s even worth ordering from them.
It’s been maddening to watch people call price-gouging “inflation”, honestly.
That’s not fucking inflation when someone in the supply chain made things more expensive and pocketed the difference as a wider profit margin; it’s the symptom of non-enforcement of antitrust laws.
I mean, most foodstuffs markets (in the supply chain between farm and grocer or farm -> restaurant) are controlled by very few people or corporations; when the farmers get less for their products but the grocer must pay more for them, that’s not inflation. It’s price-gouging, the symptom of the kinds of market failures that follow regulatory failures to prevent corporate mergers that would reduce competition in those markets.
When you look at food, fuel, housing, the enshittification of basically everything, the acquisition of yesterday’s hot-fresh-streaming services and re-packaging them to be just as predatory as the cable was when you cut the cord and went to streaming- it’s all what we get when private equity owns a piece of everything and they’re running it all to squeeze more out of everyone they can, and they also ensure regulators don’t do a damned thing about it.
There was once a time when regulators had the will to block corporate mergers, and they had the will to tax windfall profits at 100%.
Ooooh, now plot the avg wage across this period. Y=min wage.
This companies are able to generate billions in profit every quarter, let alone every year. They have also been reporting record breaking profits quarter after quarter for the past several years. I’m pretty sure the 17 y/o Burger flippers aren’t the problem here.
https://www.macrotrends.net/stocks/charts/MCD/mcdonalds/gross-profit
- McDonald’s gross profit for the quarter ending March 31, 2024 was $3.439B, a 3.77% increase year-over-year.
- McDonald’s gross profit for the twelve months ending March 31, 2024 was $14.688B, a 9.03% increase year-over-year.
- McDonald’s annual gross profit for 2023 was $14.563B, a 10.26% increase from 2022.
- McDonald’s annual gross profit for 2022 was $13.207B, a 4.98% increase from 2021.
- McDonald’s annual gross profit for 2021 was $12.58B, a 29% increase from 2020.
[1]Average franchise profitability at Burger King rose nearly +50% last year (2023) compared to 2022
https://www.macrotrends.net/stocks/charts/SBUX/starbucks/gross-profit
- Starbucks gross profit for the quarter ending March 31, 2024 was $5.914B, a 0.06% decline year-over-year.
- Starbucks gross profit for the twelve months ending March 31, 2024 was $25.104B, a 8.86% increase year-over-year.
- Starbucks annual gross profit for 2023 was $24.567B, a 12.01% increase from 2022.
- Starbucks annual gross profit for 2022 was $21.933B, a 7.93% increase from 2021.
- Starbucks annual gross profit for 2021 was $20.322B, a 28.43% increase from 2020.
I wonder how da fuq did McDonalds think that this is okay?
Setting aside all considerations of ethics or morality, from a pure greed standpoint even a very naive person could realize that if you squeeze the sheeple too much they may choose to go elsewhere rather than continue to rely on you for easy comfort food.
Do they think they have a monopoly on the market? Even just from the fast-food burger places that were included in this graphic, there are multiple cheaper options - Burger King and Wendy’s - plus Arby’s & Taco Bell and Chick-fil-a are somewhat similar.
Do they think that people will suddenly not care about where their money is going? That strategy tends to work when you squeeze (bleed) them slowly, but this kind of a sudden spike carries the risk of waking them up to how much eating there is costing them - and once they are gone, it would be very hard to attract them back.
So this strategy even looks to be detrimental to the company of McDonalds, even if good for the short-term stockholders & CEO before they jump elsewhere.
If I had to guess it would be for 2 reasons, humans don’t like change so people that frequently go to McD will still go, and that all humans need food and a bonus of less people know how to cook
It’s a scary thing to think these companies can just get away with shit like this but at the end of the day until we as a society boycott them - and I mean a legit boycott, not some 3 day reddit boycott - they’ll find any excuse to fuck us for profit
I’m surprised the two lowest ones are Subway and Starbucks. Where’s the $5 foot long? And I guess Starbucks has always been expensive so $6 for a coffee isn’t much of an increase from what it was.
I was surprised too, but then I found this vvv. This people are making 25 billion profit which now makes sense for the comparatively low percentage
https://www.macrotrends.net/stocks/charts/SBUX/starbucks/gross-profit
- Starbucks gross profit for the quarter ending March 31, 2024 was $5.914B, a 0.06% decline year-over-year.
- Starbucks gross profit for the twelve months ending March 31, 2024 was $25.104B, a 8.86% increase year-over-year.
- Starbucks annual gross profit for 2023 was $24.567B, a 12.01% increase from 2022.
- Starbucks annual gross profit for 2022 was $21.933B, a 7.93% increase from 2021.
- Starbucks annual gross profit for 2021 was $20.322B, a 28.43% increase from 2020.
Could under reporting of real inflation that consumers feel be a factor here?
I’m sure these companies are exploiting consumers, but I’ve also been suspicious of the reported inflation numbers. It feels a lot higher than that and actually it could be more in line with the companies in the graph.
Maybe it’s not the fast food prices that are high but the inflation number that is too low.
That’s a valid concern and I was wondering the same thing, but as of now, unless something leaks saying that they where lying, this is all we have to go on
The real dystopia is that people are talking about fast food at all. It’s garbage food. Realisticly it’s always been the worst and often most expensive choice.
It’s garbage food.
It’s quick, convenient, and explicitly designed to rub all the right parts of your palette. Besides, the worst part of the fast food menu is the soda and fries. The rest of the meal is marginal.
Realisticly it’s always been the worst and often most expensive choice.
Its consistently worse than home cooking. But not everyone has the luxury of a functional kitchen or a stocked fridge or the time to prepare the meal. And as to “most expensive”… hardly. I remember getting Chipotle on campus, when a burrito was $8 and came in at around 1000 calories. Very hard to name another restaurant that offered that kind of value, speed, and convenience.
A lot of what fast food restaurants are banking on today is this over-reliance on their convenience making them an inelastic good. No more home economics classes, teaching young people how to cook. Lots of gig work means people are always on the road. Lots of people living alone. Lots of shitty apartments where major appliances simply don’t work.
You’re stuck, dude. Now give me $15 for a sandwich.
