Early car sales data for January is starting to arrive from countries across the pond, and they paint an alarming picture for Tesla. Sales are crashing in France, Germany, and the UK—all affluent countries that are key markets for Tesla’s electric vehicles. Coming on the heels of a large financial miss, it’s just one more problem for the automaker.

Tesla sales dropped around 13 percent across Europe in 2024, but so far this year, the scale of the problem is far greater. In France, sales of new Teslas fell by 63 percent, while total car sales in the country fell by just 6 percent, with EV sales dropping just half a percent.

Germany was already looking like lost ground for Tesla—its 41 percent drop in 2024 accounted for most of Tesla’s lost sales across Europe. That must make the 59 percent drop in German Tesla sales recorded during January even more painful on the profit and loss statements.

Across the Channel, the British auto industry just released its sales data for January. Here, Tesla sales fell less precipitously—just 12 percent. However, battery EV sales were 35 percent higher in the UK in January 2025 than in January 2024. The cake is growing, but Tesla is getting to eat less and less of it.

In fact, no Tesla cracked the UK’s top 10 best-seller list last month, something that has regularly happened in the past, although that may be due to having just two models for >sale in most markets.

Large declines have also been recorded in Sweden (44 percent), Norway (38 percent), and the Netherlands (42 percent).

  • werefreeatlast@lemmy.world
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    2 hours ago

    Tesla doesn’t deserve to tarnish the great inventor’s name. Elon more specifically. But who knows, possibly the company’s management team are all mini Elons. The workers they are not at fault.

  • Tja@programming.dev
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    4 hours ago

    Their news cars are more expensive and more weird than the old ones, while the competition has been catching up, so it might be that, too…

  • Frostbeard@lemmy.world
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    5 hours ago

    Read that Tesla pushes December in Norway for padding end of year numbers, resulting in a stagnant January. I think that concutive stagnant months is what would indicate how sick we are with Musk

  • OutlierBlue@lemmy.ca
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    12 hours ago

    Europeans don’t want to drive a Swasticar? Why? Did something happen to make them dislike Nazis for some reason?

      • Bdtrngl@lemmy.world
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        2 hours ago

        At least the current vw CEO isn’t openly a Nazi and they make good cars; unlike muskrat and his swasticars.

        • aesthelete@lemmy.world
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          2 hours ago

          I wouldn’t fuck with VW after their “eco-diesel” bullshit from a decade or two ago. But I would probably still prefer them to Tesla if they were the only two car companies.

  • tiredofsametab@fedia.io
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    11 hours ago

    I thought the Powerball and may even some solar stuff they were doing would suit our needs. The last few years quickly removed any such notion from my mind; not touching anything tied to that nazi manbaby

  • ShotDonkey@lemmy.world
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    14 hours ago

    Well for obvious reasons. But also bcs their product is crap quality. My neighbour keeps on pouring grand after grand for stupid repairs into his model S

    • Jericho_Kane@lemmy.org
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      12 hours ago

      That can’t be, teslas never break and don’t need maintenance. Many people said it, smart people

  • Venetas@discuss.tchncs.de
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    15 hours ago

    I’m not going to sell a perfectly useable Model Y after a year just because the CEO is a cunt. But I’m going to tell everyone that he’s a cunt with 30 stickers plastered all over the useless rear window

    • SouthEndSunset@lemm.ee
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      14 hours ago

      Fair point. I won’t judge Tesla drivers. I’ll judge Tesla drivers that don’t have a load of stickers on their car.

          • Regrettable_incident@lemmy.world
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            4 hours ago

            Yeah, I mean who is their market now? Anyone who isn’t a nazi or ignorant isn’t going to want to be seen driving one. And I get the impression that right wing folks are more into fossil fuels.

            • SouthEndSunset@lemm.ee
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              2 hours ago

              I get the impression that right wing folks are more into fossil fuels.

              Yup. I’d say they’re intentionally stupid.

    • Bezier@suppo.fi
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      14 hours ago

      I remember headlines of people burning their Nikes when they learned the company was woke or something. Burn your car mate, that’ll show them for sure!

  • Maeve@kbin.earth
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    16 hours ago

    May every business that brings this man profit tank until he learns some empathy.

    • SoftestSapphic@lemmy.world
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      6 hours ago

      Rich people don’t have human emotions.

      Being rich literally turns you into a sociopath or psycopath.

      Hoarding that much excess wealth induces mental disorders.

      The only solution is to redistribute their wealth

        • SoftestSapphic@lemmy.world
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          2 hours ago

          I don’t think taking away their money would instantly fix their sociopathic tendencies, but it would allow them to actually engage with real human society again and the community and experiences from that would help to build empathy again.

          But the reason for stripping them of their wealth is that they’re dangerous, we don’t give nukes to violent schizophrenics.

          • Maeve@kbin.earth
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            1 hour ago

            But the reason for stripping them of their wealth is that they’re dangerous, we don’t give nukes to violent schizophrenics.

            This is being very vividly illustrated, irl.

    • SoftestSapphic@lemmy.world
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      6 hours ago

      The stock has been overinflated for years, it’s a grift detached from reality.

      The stock market is now literally just a rigged casino where 90%+ of the stocks are owned by the rich.