WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.
Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.
This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.
@MazonnaCara89 The country I live in (Brazil) overly uses and depends on WhatsApp. From government departments to businesses and transactional relations, all the way to social and family affairs, people is addicted to it, forcing other people (e.g. me) to either have a WhatsApp account or ending up far beyond mere social ostracism (beyond mere loneliness): effectively, the inability to buy, sell, rent or even resolve citizen matters with certain government/state departments (such as receiving medical appointment schedules from Brazilian’s public health system (Sistema Unico de Saude/SUS (Unified Health System) via their “postinhos”/“Unidades Basicas de Saude” (neighborhood public health centers)). They don’t even use the grand old phone calling and SMS anymore: even “calls”, when performed, are made by people/departments/businesses via Whatsapp VoIP functionality.
That said, it’s worth mentioning that WhatsApp has been running ads for a long time: the “Channels” section lists seemingly random “channels”, many of which are businesses with “verified” “blue badges”. So it’s effectively advertisement disguised as veiled “recommendations” from Meta. It seems like it’ll just become worse (to the surprise of no one who understands what Meta is).
I really want to leave WhatsApp, but I’m socially compelled to stay (it’s the only mainstream platform where I still have an account, against my will)… the raw, grotesque distillation from social compliance, worse than depicted in Derren Brown’s documentaries…
i use none of these features.
i’m glad they are not as invasive as i tought, but they will definetly be making them worse over time.
You mean WhatsCrap?
Never used it for personal ends. But I’m curious to see if all the companies using as a work tool will divert from it.
Signal.
And IF I learn how to run Jammi, it will be my default communication application.
I think you mean Jami (single m).
It’s a nice concept but I’ll try to get my xmmp server nice and secured.
LET THE ENSHITTIFICATION BEGIN!
Begin? 🤔🤔🤔
What year is this?
Repeat after me… “Enshitification”!
Is it really enshitification if it was shit to begin with?
Years ago before Meta bought it, it was good. So I think it kind of counts.
the channels you follow
I knew they would use that info for targeted advertising
It’s Facebook 101, let the users themselves tell you what they like
People are going to use whatever the majority use.
I need to ude WhatsApp when i travel to countries egere it’s widely adopted. Just like I need tocuse Facebook if I want to partake in group chats with friends.
They’re just too big. How is anything else supposed to take off? Just gradually maybe.
So maybe Signal will get there in a few years? What’s itd adoption rate since it was created?
It’s a slow grind for adoption. I’ve had Signal installed on my phone since like 2016. Went from one person I knew to now about ~30. It’s mostly people from work at tech companies but progressively I’ve noticed other industries employees adopting it for unofficial chat that my contacts list has been growing over the years. Probably won’t take off in a few years. Maybe another decade
That’s the main reason Signal uses phone numbers for verification.
That way you can see which of your contact can be reached on their platform.
I slowly diverted from WhatsApp to Signal in that way. I also have it in my WhatsApp bio: ‘‘You can reach me on Signal. Come on over, it’ll be fun’’
Family chatgroup, signal Work chatgroup, signal Half of my friends, signal
Won’t be very long until I remove whatsapp from my phone. That one friend that doesn’t want to switch, call me I guess…
Gradually is the answer. You can dual use both Signal and Whatsapp. Same how you can use Lemmy and Facebook and are not limited to one sociale media app.
WhatsApp getting ads is great news! WhatsApp, and any other meta/facebook/for-profit-social-network will never be a good product. Therefore, the second best alternative is for it to be as bad as possible, so people finally change to worthy alternatives.
What is the alternative here? Don’t know, perhaps Signal, though the devs are not welcoming at all. The UI is absolute shit. Looks like UI for old people, huge margins and empty space. My screen fits like 3 chats. A compact theme would take a few hours to create and vastly improve the product, but ya…
Signal? Dude, I don’t want nonstop getting updates about the war plans of the Trump administration ;-)
My Signal screen fits 8 chats, and looks simliar to any other messenger I’ve used. It’s a messenger app and the UI shows messages. I wouldn’t want it to show anything else.
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provide free app at a loss
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grow massive user base and market share
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squeeze your userbase for every cent they’re worth
Every single time. We got to solve the funding issue some how, I dont want to live in a future run by ads.
It’s not just the funding, it’s the business overall. Public companies need to show growing revenues year to year, and worse: growing revenues with a minimum yield. A product can grow by attracting more users up to a certain point. Then the only way to grow is by making more money out of the same users base. If the revenue is based on ads:
- Extend the product so that the user’s engagement increases (channels/others kind).
- Add paying features (freemium approach, that includes blue stars or whatever the hell you want it to look like…)
- Serve them ads
Freemium is not always working well and Meta never used it. They have no new great idea to extend the product without eating their other products users bases. So the only one left is more ads.
Funding is not the issue, for-profit companies are. Non-profit is the way to go. Federation is even better as individuals/families/small organizations can run their own servers.-
WhatsApp was charging $1-$3 per year before Facebook’s acquisition. They had 600M+ users and a team of twelve people. It was beautiful while it lasted.
Hopefully we can carry out the original mission with Signal.
It’s not very easy to solve the issue of infinite growth in a world with finite resources. The fundamental issue is that it’s just not physically possible, but they keep trying. Either we continue this cycle and eventually destroy the planet irreversibly, or we acknowledge that maybe money isn’t everything, and that maybe [the vast majority of] people aren’t inherently egoitistical monsters, and we move on to different systems.
The enshittification process in a nutshell.
WhatsApp was not free and already had a massive user base before Facebook bought it.
Hope this will turn people to alternatives.
I’d forgotten about this!!
Wasn’t it like a quid to sign up?
Yeah it was something like that, very low price compared to what SMS were charged for.
@Auth
So that’s why we donate to @signalapp
@MazonnaCara89Eastern Europe loves the app Viber that Rakuten bought, which has had ads for years.
People LOVE a walled garden of their friends are there, too.
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delta.chat
The enshittify proof alternative!
… So encrypted email?
…Electron inside.
Would signal also work?
I believe it is centralized but it is certainly an alternative to WhatsApp. My understanding is that it’s encrypted and privacy centric.
Yes, encrypted chats packetised over SMTP layer.
Smooth as silk for a year and a half.
Send pics, voicemails, files, videos, and video-chat(via Jitsi integration)
Arcane-chat app does location sharing too.
I’ve been off of WhatsApp for about 7 years. My only communication options with everyone else are phone calls or Signal, and for those that will not use at least signal, we’ll, you can always call me.
I have arcane chat, but only 1 friend of mine from church uses it with me.
This is such great news! More ammo to use when trying to convince friends and family to move away from WhatsApp
I hope Signal does this too!
- no one ever.
I just love ads! Especially when they get in the way of what I’m trying to do!!
“We will never show you ads in WhatsApp. We promise”. --Facebook when they bought WhatsApp and promised the previous owner not to force ads in the app…
I wonder if anyone believed them at the time
If they did not, they at least ignored that instinct and kept using WhatsApp…
How do we get people to stop ignoring their better instincts in things like this?
The only way to completely fix it is to make the services be compatible, so that people can switch without the downside of leaving people behind.
This is complicated and has downsides though.
federation and open protocols.
the real hard part is getting companies (or better, people directly) to use it.
I forgot WhatsApp existed.
Guess its shittier now.
Mhm. Yup.
Tell me you’re not well traveled without saying you’re not well traveled
It’s the go-to messagging app in my country for historical reasons.
I’ve never used whatsapp and don’t even remember what it’s for. Somehow life goes on.
I’m guessing you’re in the US. In many parts of the world including where I live, it’s the messenger app. If you don’t have WhatsApp you’re pretty much not communicating with most people.
It’s not a popular messaging app in the US. It is in many other countries though. I use it to talk to my wife’s family.
